Ecommerce Site Search is Broken: How to Fix it with Open Source Software
Businesses that fail to provide effective ecommerce tools – including site search – risk a loss of sales to competitors. There is often a disconnect between those who maintain site search and those who understand customer needs and behaviour. This article describes a ‘measurement, experiment, repeat’ approach and introduces a suite of open source tools (‘Chorus’) that supports rapid experimentation and implementation and which gives control of site search back to search teams.
March 9, 2021