While research shows that different types of searchers interact differently with search applications, vendors are unlikely to offer an interface that is optimised for specific tasks or customisable by the user. Examples of how the user experience can be improved include ensuring results are presented for ease of scanning and reviewing and providing a well structured and presented snippet. Vendors that focus on customisable interfaces will find it easier to differentiate their products in the marketplace.
This article explores the key roles and skills required in an effective in-house search team. The key roles to cover include search relevance strategist, search relevance engineer, data analyst/scientist, content owner, metadata owner. Several approaches to skills development are outlined, including external partnering. Your ultimate goal is to build your organisational capability so that your search function is owned and managed in-house.